Peel Design
James Peel Design
UX & UI designer,
with experience
working for:
&

Hi, I'm James

I’m a UX & UI Designer, currently working as a UX Design lead for Amazon.

I graduated from the University of Sussex with a First Class Honours in Product Design BSc. I have also had extensive experience working at the global business design consultancy, IBM iX.

Please scroll down to learn more about my skills and experience.

Design Skillset  
Design Skillset  
Design Skillset  
Design Skillset  
Design Skillset  
Design Skillset  
Design Skillset  
Design Skillset
Design Skillset
Design Skillset
Design Skillset
Design Skillset
Design Skillset
Design Skillset
Human Centred Design
I  put the specific human user at the heart of all design decisions in order to create perfect tailored solutions.
Agile way of working
I help clients build agile capabilities and integrate agile concepts so they can improve productivity and develop new products faster.
Design System Management
I have had experience creating and maintaining the single source of design truth to help designers and developers alleviate insecurity, inconsistency and inefficiency from their workflow.
UX Research and Testing
I have had experience establishing user groups and validating assumptions through the use of focus groups and insight sessions. I am also experienced in creating low and high fidelity prototypes for testing..
Design Tooling Skill
I am very experienced with many different design tools used for prototyping and delivery.
T Shaped Consultant
I am a T shaped designer. Acting as a consultant has highlighted the importance of soft skills and the breadth of required technical capabilities and knowledge, ranging from agile delivery methods to complex application architecture.
Projects  
Projects  
Projects  
Projects  
Projects  
Projects  
Projects  
Projects
Projects
Projects
Projects
Projects
Projects
UX/UI Design
The Official Liverpool App
UX/UI Design
NHS Digital - BI&R Webapp
UX/UI Design
Graduate Showcase 2020
UX/UI Design
Amazon - Umbrella
UX/UI & Product Design
Product Design BSc: nudgü
Side Projects
Airbnb & Adobe Creative Jam