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The Official Liverpool FC App

Redefining how one of the world's biggest football clubs connects with millions of fans through a focused, football-first mobile experience.

Company IBM iX
Role Product Designer
Timeline Jul - Oct 2019
Platform iOS

The Challenge

Liverpool FC wanted to redefine their digital presence and find new ways to connect with their global fanbase. The club needed a mobile experience that felt authentic to the LFC brand while giving supporters instant access to the content and data they care about most.

The existing digital offering wasn't keeping pace with how fans consume football content. We needed to understand what would make supporters choose the official app over the countless alternatives already on their phones.

Hand holding phone showing the LFC app

The Approach

We worked in a multidisciplinary team using an iterative sprint process — cycling through learning, creation, testing, and implementation. Each sprint focused on a specific feature, allowing us to refine the experience incrementally rather than betting everything on a single big launch.

The design direction was deliberately stripped back. Rather than cramming in every possible feature, we focused on delivering an authentic, football-focused experience with intuitive navigation. Key player content and match data had to be immediately accessible, not buried three taps deep.

LFC App user journey map
LFC App home screen with live match score and news feed Search results showing player articles and news content

Fixtures & Results

The fixtures screen was designed to surface match information quickly across all team categories — Mens, Womens, and Academy. A tabbed navigation lets fans switch between matches, league tables, and stats without leaving the context of the results experience.

Featured matches like Champions League fixtures received a more prominent visual treatment with club crests, venue info, and countdown timers, giving match-day content the weight it deserves.

Fixtures and results - match list view Fixtures - featured Champions League match with countdown League table view with Premier League standings

Navigation & Information Architecture

The app navigation was kept deliberately simple. A fullscreen menu groups content into primary sections — Home, News, Fixtures & Results, Teams — with secondary sections for Discover LFC and personalisation. This stripped-back approach ensures fans can always find what they need without cognitive overload.

LFC App navigation menu

Team Statistics

Rich data visualisations brought team performance to life. Attack stats, defensive records, and performance metrics were designed to be immediately readable — large numbers, clear labels, and data visualisations that tell a story at a glance. The red-on-red treatment keeps everything on-brand while maintaining legibility.

Attack statistics - 89 goals, 2.34 per game, 434 total shots Defence statistics - 22 goals conceded, 21 clean sheets Performance statistics - 606 passes per match, 84% accuracy

Design System

A core part of the project was establishing a dedicated LFC Design System. This solved three problems the team kept running into: inconsistency across different screens and teams, inefficiency from rebuilding the same components repeatedly, and insecurity about which patterns were the right ones to use.

The system gave the wider team a shared language and a single source of truth, making it possible to move faster without sacrificing quality.

LFC App design system components
LFC App perspective view
The LFC App team at Anfield in the home dressing room

The team at Anfield — sitting where the players sit before a match.

Results

4.5★
App Store rating from fan reviews
MVP
Launched iteratively, feature by feature
+Apps
IBM iX commissioned for additional LFC mobile apps
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